Communication Projects

HAATH SE HAATH MILAA -TV SERIES (2005 – 2006)

Anu designed, formatted and managed Haath se Haath Milaa for the BBC World Service Trust. Haath Se Haath Milaa was India’s largest HIV/AIDS awareness media campaign with an original and innovative format that involved over 50 Bollywood stars and created “Yuva Stars”, youth icons who worked together to raise awareness on HIV/AIDS. HSHM was an effective tool for bringing in a positive Behaviour Change in the millions of viewers that it touched weekly. The 52 episode weekly, youth- focused reality television show reached out to over 200 million viewers in India, maintaining its position in the top 50 shows, for a year.

52 x 30 minutes
(Concept, format and treatment design, Creative Director)

Awards:
  • Best TV programme HIV/AIDS, World Award, AIBD & UNAIDS, 2007
Nomination:
  • Best non fiction, Indian Telly Awards, 2006.

Telecast: Doordarshan

HAATH SE HAATH MILAA – MUSIC VIDEO

Anu designed, created and directed the Haath Se Haath Milaa music video, which was the most ambitious attempt ever, to raise HIV/AIDS awareness among the nation’s youth, Anu persuaded 50 of India’s top film stars, television stars and creative talent to do it pro-bono!

With music composed by Shankar, Ehsaan and Loy, lyrics by Javed Akhtar and sung by Sonu Nigam and Shreya Ghoshal, this sensational music video was shot on film and featured, John Abraham, Bipasha Basu, Fardeen Khan, Zayed Khan, Shilpa Shetty, Dia Mirza, Raveena Tandon, Waheeda Rehman, Jackie Shroff, Naseerudin Shah, Tabu, Lara Dutta, Sonu Nigam, , Neha Dhupia, Ayesha Takia, Malaika Arora Khan, Arbaaz Khan, Amrita Arora, Dino Morea, Raima Sen, Riya Sen, Kunal Kapoor, Tusshar Kapoor, Isha Koppikar, Yana Gupta, Aftab Shivdasani, Smriti Irani, Mona Singh, Saakshi Talwar and others. The video was showcased on all leading TV channels and PVR Cinemas for 3 months nationwide.

5 minutes
(Concept, format and treatment design, Director and Post-Production)

Awards
  • Best Music, Lyrics & Singers for Non-fiction, Indian Telly Awards,2006

Telecast: Sony TV, Doordarshan, Zee TV, Zoom TV, MTV, Channel V, Star Plus, NDTV, CNN IBN, Star News, Sahara (2006 – 2007)
Theater Release: PVR Cinemas